One of the special strengths of Original1 On-Demand is the mobility. Using only two mobile apps, SmartEye for end consumers and SmartEye Pro for business users, Original1 On-Demand offers unique opportunities for product communication.

Using a special syntax all data within Original1 On-Demand can be integrated in the product pages on the cell phone, enabling users to view complete product histories, packaging or product characteristics and hierarchies on demand.

We distinguish between public content for each SmartEye and confidential content that is only accessible to the professional user who is registered and authenticated to SmartEye Pro.

One example case for enabling the viewing of confidential information could be where it is necessary to work with customs authorities. Once you invite customs officers to view your confidential information they can use the free mobile application to display the origin and destination of the goods. All information is easily accessible via a simple scanning process which the phone's camera reads, for example, a Datamatrix code on your article.